INNOVATION AND PRODUCTIVITY

 

Here is the “sheer productivity” at a successful consulting group for product innovation and design

 

4,000

Number of new ideas generated in a typical year

230

The number of ideas that were thought to be promising enough to work on it

12

The number of ideas that were ultimately developed and successfully sold

0.003 %

The success rate in developing new and “profitable ideas”

 

Bottom-line: "You can't get any good new ideas without having a lot of dumb, lousy, and crazy ones."